SEM (search engine marketing) is the online marketing practice of increasing traffic to a site by improving search placement and ranking in search engines. SEO (Search Engine Optimization) is a crucial part of any digital marketing plan. SEM includes various practices, including on-site search engine optimisation, pay-per-click advertising, content promotion, link building, and social media marketing.
SEO is a very broad subject matter. The field has many sub-topics such as ethical SEO, link building, web analytics, content optimisation, and keyword density. These areas are important, but each one should not be treated as a separate search engine optimisation aspect. For example, web analytics is not directly related to SEO. Link building can help your website rank higher for particular key phrases, but it will do nothing to increase your page rank. Similarly, although web analytics is extremely helpful, it cannot be used in isolation and should not be considered the be-all-and-end-all search engine ranking.
ReadySetSEO Digital Marketing Adelaide’s basic premise is that the more often a search query appears on a web browser’s screen, the more likely someone is to click on it. The ideal web site will appear near the top of the first page in search results. When a visitor searches for a particular term, the website to be listed is determined by the search engine’s optimisation practices. Search terms are categorised into several key categories. Keywords are grouped based on relevance with the search results. Search engines use this information to categorise queries.
The methods used to rank high in search results are called algorithms. An algorithm is a set of rules governing web sites’ ranking according to their popularity, ease of use, and frequency of use by Internet users. Marketers argue that keywords with a certain density have the edge over competitors because they are more likely to be searched and ranked for. The battle continues until keyword stuffing, and other spam tactics are discovered and discarded by search engines.
As with any form of advertising, a healthy dose of traditional and modern digital marketing is required to gain a competitive advantage. While search engine optimization can play a role in improving visibility, it is not the be-all-and-end-all. In addition to having a properly optimised website, marketers must effectively execute several marketing campaigns to achieve their desired ranking. This can be accomplished by hiring professionals, using pay-per-click campaigns, networking with others in the industry, and producing quality content.
SEO’s ultimate goal is to rank high in search engines, thereby attracting visitors to your site. However, SEO does have a place in this plan. Keyword stuffing and other cheap techniques may effectively draw visitors to your site, but it is your job to maintain a steady supply of visitors while converting them into customers. While SEO serves to improve the ranking of a website in search engine results, ReadySetSEO Digital Marketing Adelaide implements solid marketing strategies that will bring real results in terms of customer acquisition and sales.